Hello Diversity! x WeCoCo 🎙 A Podcast on Digital Communities

Listen to the “Eventually Walk the Talk” Podcast with Patrycja Pielaszek to learn about the power of digital communities to encourage more women in innovation and entrepreneurship.

What challenges and opportunities do women entrepreneurs face through digital innovation during their journey? And how can research in this field continue the discussion? The “Hello Diversity! Podcast” series and digital Paperthon one-day event was initiated by Dr. Janina Sundermeier, Dr. Pauline Weritz and Franziska Schmitt, and aims to find answers to these questions through interview discussions with founders. The highlight is a live podcast on 24.11. and a virtual paperthon on 25.11. that brings together scientists and experts to tackle challenges and develop new paper ideas for further research.

If you are a researcher, working at the intersection of digital entrepreneurship, diversity, and innovation, or if you are a practitioner, interested in supporting research in this field, please sign up here for either or both, the live podcast or paperthon.

🎙 Listen in the Podcast with Patrycja Pielaszek on Spotify

Hello Digital Communities! A Podcast with Patrycja Pielaszek

As part of the “Eventually Walk the Talk” podcast series, Franziska Schmitt, PhD Candidate at FU Berlin, interviewed the serial entrepreneur Patrycja Pielaszek. Both spoke about the power of digital communities that foster innovation, whereas Patrycia highlights the impact and power of WeCoCo. As a catalyst for change, Patrycia co-creates a more inclusive future and shares in the podcast how she achieves this goal. Moreover, Patrycja speaks about why she founded WeCoCo in 2018 and how she connects disruptors, action-takers, and change-makers through a vibrant community. The interview with Patrycia is essential and very impactful, as it lays the foundation for the second part of the Hello Diversity! Initiative: A digital Paperthon.

In addition, Patrycja speaks about her passion for big data and artificial intelligence, the power of a business buddy, the impact of asking for help and support via digital technologies, and the importance of sharing knowledge and role model stories. Moreover, with her background in leadership, learning, and development, Patrycja shares insights on how she stays inspired through digital innovation.

🎙 Listen in the Podcast with Patrycja Pielaszek

About the Hello Diversity! Eventually Walk the Talk Podcast

In the podcast series, Franziska and Pauline talk about interviewees’ entrepreneurial journeys, the possibilities of digital innovation, and current hurdles with digital technologies when developing new ventures. In fact, Hello Diversity! has the goal to bring together different ideas and perspectives from scientists and practitioners to tackle the intersection of entrepreneurship, diversity, and digital innovation. As knowledge is still scarce, the initiators aim to support the re-writing of the narrative and seek to facilitate research in the field.

The aim of Hello Diversity!?

With this project, they raise awareness for the topic, start a fruitful conversation between different parties, and kick-start research projects that advance understanding of to which extent digital innovation and women’s entrepreneurship align. You wonder how? Starting in September, they release one episode every Tuesday. The final episode will be a live recording with Prof. Dr. Maura McAdam at the Einstein Center Digital Future on 24 November 2022, in Berlin.

The Hello Diversity! Paperthon for more research ideas

Based on the findings from the Podcast, Dr. Janina Sundermeier, Franziska Schmitt, and Dr. Pauline Weritz cluster research opportunities and challenges that are underlying a one-day digital Hello Diversity! Paperthon on 25 November 2022. This paperthon starts with a Keynote from Prof. Dr. Maura McAdam to highlight the novel status of research in digital entrepreneurship and diversity. After that, the participants will be guided through Design Thinking Sessions in small groups, which will be accompanied by one scientist and a practitioner to tackle specific topics in the field of digital entrepreneurship, diversity, and innovation.

Join the Paperthon to:

• Discuss the intersection of digital entrepreneurship, diversity, and innovation

• Work with fellow researchers to create new paper ideas

• Develop long-lasting, fruitful connections in the field of information systems and entrepreneurship

• Learn the newest and novel insights in the field of entrepreneurship research
  

🔗 Register here!

To get inspired, please follow us on Instagram, LinkedIn and listen to our Hello! Diversity Eventually Walk the Talk Podcast series.

The Hello Diversity! Eventually, Walk the Talk Initiative is funded by the Margherita-von-Brentano-Zentrum from FU Berlin.

• Listen to the Podcast

• Sign up for the Paperthon on 25.11.2022

• Join the live Podcast on 24.11. In Berlin

• Visit for more information, the Hello Diversity! Website

🎙 A living connection and collaboration between Athens and Zürich

Here’s the co-story of Tina and Patrycja—two women passionate about self-development, life-long learning, and DEI enablement. Tina Vaphiadis from OLUVME invited Patrycja Pielaszek from WeCoCo to an Instagram Live interview. Find out what their #RealTalk was all about.

Following WeCoCo’s Instagram account for a while, Tina was intrigued by the community’s mission of connection and collaboration. This is why she reached out to us to invite our founder Patrycja to an interview about diversity, equality, and inclusion, but also about growth.

The inspiration behind WeCoCo

In 2018, Patrycja started sharing content on Instagram which was disruptive, encouraging, and inspiring with the tag name @women_connect_collaborate—this is how it all started. Even in her wildest dreams, she could not imagine how many like-minded people felt understood and included in those short stories of female change-makers.

Her very first IG post was on January 28th, 2018

women_connect_collaborate

Because together we can! 💪🏻💪🏼💪🏽💪🏾💪🏿 Let’s connect, let’s network,

and let’s empower and inspire each other!

The followership on Instagram grew organically and fast. Today, almost four years and around 800 posts later, there are nearly 13K followers from all over the world. The content is carefully curated and clearly reflects the diversity, from different angles—color, age, culture, gender, and more. Soon, the community was asking for more channels and in-person meet-ups. This is how the platform WeCoCo.io was born.

Obviously, there were a few backlashes and strong comments from discriminators as well. After discussing them in the closer community circle, they agreed to not delete these kind of comments in order to truly embrace diversity. The most important thing that really counts is how you react to aggression and how you ignore negative vibes and re-focus on something positive.

Still fitting in or already belonging?

The paragraph above shows how powerful a community is that always has your back—no matter what life throws at you.

“Fitting is changing yourself in order to be part of a group whereas belonging is that moment when you know you are where you meant to be, you are accepted for who you are.”

—Brené Brown

That is exactly what WeCoCo strives for. It cannot be controlled if someone finds this sense of belonging. It can only be enabled. That’s what WeCoCo is for: to enable a feeling of belonging. When you have this feeling of belonging, that’s when you can achieve those small miracles that happen every day, that grow into this powerful experience of deep connection.

Why communities are important

It is an imperative for everyone that their voice is heard. Communities are the place where everyone can lean on someone and be able to speak and know that someone is listening. This is why communities are so important. Strong communities are critical because they're often an important source of social connection. Participating in a community bonded by attitudes, values, and goals is an essential ingredient to enjoying a fulfilling life.

Tune in and watch the full #RealTalk of Tina and Patrycja here:

Or watch it on Instagram and leave a comment with your thoughts 🙏

Together, powered by collaboration, we achieve more!

About the #RealTalk partners

Tina Vaphiadis, @oluvme, based in Athens/Greece, is a LifeSkills-, Mindset-, Academic-Coach empowering adults, teens, and children.

Patrycja Pielaszek, @patrycjapie, based in Zürich/Switzerland, is the founder of WeCoCo.

WeCoCo—A community to speak out loud

WeCoCo is an open space for everyone to speak their ideas and thoughts out loud and to inspire others to start co-creating. One tool to do so is giving a voice to more inspiring Co-Stories. Connecting people and collaborating to make an impact is what drives community members at WeCoCo.

Wondering what kind of collaboration story to share?—Well, we want it all!

All the good and the not-so-good, all the positive surprises, the hard work, the road bumps. Tell the community the whole story from start to end how you connected and what your collaboration is all about! Sharing is caring!

Don’t be shy and share your co-story via this form 🔗

Or would you also like to get involved in the WeCoCo Community?—Check out the opportunities on our website and don’t forget to sign up to our news.

👙Tias & Olives: How we build our brand beyond bikinis

Here’s the co-story of Tias & Olives, a bikini brand that’s – well – just another bikini brand. But, also, so much more than that. It's about shared visions and creating an impact for good as female co-founders.

We are Tías & Olives. Sure, we are yet another swimwear label on the market. But what separates us from others is our mission. We want to help empower others. To help them feel confident in who they are, while wearing our brand, and standing together for the next generation of women. It all kicked-off one and a half years ago with the founding of our company in Switzerland. Already in the early days, we were supported by inspiring women: Tina, founder of Matiabeachwear, agreed (after meeting in person and getting a vibe-check mixed with rosé, in Portugal) to consult us and introduce us to her manufacturer in Portugal.

Where would we be if women wouldn't support each other? The market for swimwear is big. Seeing a brand come to life with this drive at its core… This feeling is just incredible," said Tina, founder at Matiabeachwear

It all started smoothly, but we knew this feeling wouldn't last. In March of this year, we received a message saying that our production slot had been delayed. Now, we’d be looking at end of July. And let’s be real here. Even though launching a bikini label in the middle of July seemed silly – also to us, yes – we decided to go for it. “Courage" is one of our brand's core values: We believe that courage is crucial for a happy life. Therefore, we are stepping out of our comfort zones by taking a risk and making tough decisions.

Bikinis for good: 1 bikini, 3 reusable period pads

When starting to discover our brand, understanding who we are and what we wanted to do in the world, we had no doubt about the fact that we wanted to make an impact. Not just on the environment but on the life of other women, too. We’ve been very privileged, growing up in Switzerland, where frequent travels, sabbaticals, and experiences – social security and a forward-thinking educational system – are the norm. We believe that education is the key to solving many conflicts and challenges. We admire all the efforts people make to protect the environment, and we do our best in that field, too. But without proper education, we believe it can never truly happen.

The second thought we had was related to being a woman. As women, we are all aware of the high prices and taxes for hygienic products. Period poverty wasn't something new to us. As families in many countries can't afford a lot of hygienic products, these girls miss out on school every month for one whole week due to their menstruation. Sue Barnes, the founder of Subz, an NGO we're collaborating with, told us that after two years, girls often drop out of school, as their parents see the value of them working an additional week at home. This was when we found the deeper purpose of Tías & Olives. We decided to donate three reusable period pads per order. Why three? These three pads enable the girl to attend school during the week of her menstruation, as they can be washed, dried in the sun, and used again.

A purpose-driven brand

Working in branding and marketing, Simon Sinek is well known to us. Starting our brand and being aware that we're not the only ones building up a swimwear label (in-depth research on Instagram sure gives you an idea), we asked ourselves the million-dollar question: why? And we found an answer: We want you to feel vibrant, authentic, and confident — all day long. This is our mission as a brand. And we'll have two approaches: First, the product, ensuring that you feel vibrant and authentic. Wherever we wanted to transmit confidence and strength with our brand, we needed to find a significant purpose:

"We know we can't live without clothing, but we can make the ones we buy matter. We believe we have the obligation as a brand in the fashion industry to be conscious and transparent, balancing our actions and the industry's actions. A clear conscience requires actions. We are committed to our values and we’re on a mission to educate and empower."

And so second, knowing that your purchase supports a young girl in her confidence and strength. We're still a fashion brand. And fashion is all about consumption, profit, and spending. Research has proven it – spending money on yourself only creates short-term happiness, but doing something for others is one of the true drivers of happiness. Knowing that, with one single order, you'll help one young girl pursue her dreams, attend school every week, and protect her from harassment – that’s a true enabler of inner confidence. For you, and for us. As a brand, we believe that using recycled materials or buying eco-friendly products – to have an impact and create a meaningful change with your customers – is not enough. Looking up to brands like Patagonia or MyMarini, we now found our own path with our brand. We support young girls in South Africa in reaching their dreams by enabling them to have access to education while staying healthy. Getting that support from women since our very first day, we will now continue to empower other females in this world.

About the Brand

Tías & Olives is a conscious and vibrant Swiss swimwear label rooted in Switzerland and Spain. The designs are made in Switzerland. We support ethical manufacturing and work closely with a family-run factory in Portugal. We use the highest quality of recycled fabrics called ECONYL® to ensure that each piece stays beautiful for years. This regenerated nylon is made of nylon waste like fishing nets, fabric scraps, and industrial plastic. Instead of polluting our ocean further, like many other brands out there, we turn pollution into swimwear.

The women behind the brand are Sibylle Nüssli and Carmen Viudez. Two friends that not only share their love for the sun, but also the determination to empower women, and to create swimwear that people around the globe can’t wait to wear all day long. Carmen has been part of WeCoCo since its early start.

Visit www.tiasandolives.com for more.